Achievements
explore yourself
Employer Value Proposition [Personio]
Developed Personio's employer brand from scratch and established it internally and externally.
Date
2019-2023
Services Provided
End-to-end project leadership and management, collaborating with founders, C-level executives, senior leadership teams, employees, and third parties.
Project Details
Establishment of a long-term strategy and plan, including conducting workshops, interviews, and research to define the employer value proposition and a long-term activation plan.
Results Achieved
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LinkedIn #1 Top Startup Germany
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4.2+ Glassdoor Rating
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0 to 125k+ LinkedIn Followers
Culture Framework [Personio]
A framework for building a unique, authentic company culture.
Date
2020-2023
Services Provided
Workshops and interviews were conducted to revisit values and principles, leading to the creation of a simple framework. Alignment with leadership was achieved to secure buy-in on the Personio Code and its associated initiatives. This process involved preparing and facilitating communication and materials related to it.
Project Details
Revisited former Values & Principles and launched the Personio Code as the foundation for an authentic company culture. This involved integrating Core Values & Operating Principles into the company's, departments', and people's processes and actions.
Results Achieved
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>80% Engagement Score
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Integration into hiring, onboarding and performance process
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Established new initiatives like Impact Days, Health Week or Values Day
Employer Value Proposition [Shapr3D]
3 months project to define Shapr3D’s employer value proposition from the ground up, building on their unique culture and product obsession.
Date
August - October 2024
"Cass advised us on a strategic project at Shapr3D, where we set out to define and bring our employer value proposition to life. She was my go-to thought partner throughout: sharp, structured, and great at cutting through complexity with practical frameworks and clear thinking. I could always count on her judgment and follow-through. On top of that, she’s just a fantastic person to work with: thoughtful, positive, and genuinely collaborative.”
– Dorottya Vincze-Orel, Head of People at Shapr3D
Services Provided
End-to-end strategic ownership of the EVP development and creation of roll-out plan, partnering closely with the Head of People, CEO, and senior leadership. Guided all steps from research and executive workshops to creative copy development and internal buy-in.
Project Details
Helped to develop Shapr3D’s employer value proposition end-to-end: from executive workshops, interviews, and employee survey analysis to a bold EVP framework, tone of voice, and copy for the new careers site, while steering external partners and creating activation plan across internal and external channels.
Results Achieved
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Defined a differentiated EVP and developed employer brand voice and strategy
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Set the foundation for a new careers website and future content strategy
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Increased leadership awareness of employer brand as a business-critical function
Tech Talent Value Proposition [ProSiebenSat.1]
Positioning and launch of value proposition focusing on tech talent.
Date
2017
Services Provided
Project management support for the project lead. Collaboration with internal teams and external agencies to create a value proposition targeting tech talent.
Project Details
Creation of target talent persona, specific landing page for tech talent, including new content (photos/videos/copy), internal communications, an on-site campaign, and an external media campaign (e.g., social ads, SEA).
Results Achieved
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New landing page with five new videos
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Launch of tech blog
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+10% active ambassadors won
The Power People
Building a new HR community from scratch to empower HR leaders, People & Culture experts, and founders from start-ups, scale-ups and SME's.
Date
Q1/2024
Services Provided
Creation of vision and mission for the new community, including tool and technical setup, engagement formats, and launch.
Project Details
Built a landing page, selected and implemented a community tool, set up the registration process and pricing, and created engagement guidelines and formats such as monthly webinars and quarterly events.
Results Achieved
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100+ active community members
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Quarterly meetups with on average ~60-70 participants from the local ecosystem
How I Work
what you will benefit from
01
WOO? WOO!
My superpower: winning others over. By bringing the right people together and empowering them to drive visions forward, I have the ability to create commitment and get sh*t done.
02
Boosting Others
Sharing my knowledge, educating, and enabling others is what drives me. I love helping others discover their superpowers and boost their skills, so they can thrive moving forward.
03
Individuality First
Each company, human or challenge is unique and requires a tailored approach. That's where I come in. My creativity is dedicated to recognizing and valuing the uniqueness of each case.
04
Tech Lover
Faaaaaast-paced environments give me the 'feel good' vibes—that's where I thrive. Leveraging the latest technology and AI, I aim to elevate operations and significantly simplify our lives.
Publications
get to know my work
I always like to know who I'm chatting with before diving in, so below you'll find some articles, podcasts, and talks to see or hear me in action.
