Achievements
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Employer Value Proposition [Personio]
Developed Personio's employer brand from scratch and established it internally and externally.
Date
2019-2023
Services Provided
End-to-end project leadership and management, collaborating with founders, C-level executives, senior leadership teams, employees, and third parties.
Project Details
Establishment of a long-term strategy and plan, including conducting workshops, interviews, and research to define the employer value proposition and a long-term activation plan.
Results Achieved
LinkedIn #1 Top Startup Germany
4.2+ Glassdoor Rating
0 to 125k+ LinkedIn Followers
Culture Framework [Personio]
A framework for building a unique, authentic company culture.
Date
2020-2023
Services Provided
Workshops and interviews were conducted to revisit values and principles, leading to the creation of a simple framework. Alignment with leadership was achieved to secure buy-in on the Personio Code and its associated initiatives. This process involved preparing and facilitating communication and materials related to it.
Project Details
Revisited former Values & Principles and launched the Personio Code as the foundation for an authentic company culture. This involved integrating Core Values & Operating Principles into the company's, departments', and people's processes and actions.
Results Achieved
>80% Engagement Score
New Initiatives like Impact Days, Health Week or Values Day
Integration into hiring, onboarding and performance process
Tech Talent Value Proposition [ProSiebenSat.1]
Positioning and launch of value proposition focusing on tech talent.
Date
2017
Services Provided
Project management support for the project lead. Collaboration with internal teams and external agencies to create a value proposition targeting tech talent.
Project Details
Creation of target talent persona, specific landing page for tech talent, including new content (photos/videos/copy), internal communications, an on-site campaign, and an external media campaign (e.g., social ads, SEA).
Results Achieved
New landing page with five new videos
Launch of tech blog
+10% active ambassadors won
The Power People
Building a new HR community from scratch to empower HR leaders, People & Culture experts, and founders from start-ups, scale-ups and SME's.
Date
Q1/2024
Services Provided
Creation of vision and mission for the new community, including tool and technical setup, engagement formats, and launch.
Project Details
Built a landing page, selected and implemented a community tool, set up the registration process and pricing, and created engagement guidelines and formats such as monthly webinars and quarterly events.
Results Achieved
50+ active community members in the first four weeks
Meetup #1 with 80+ participants from the local ecosystem